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					Future Pad eventual's model, urban-living display. eventual will demonstrate desirable urban-living and design products in use in a futuristic, ultra-compact, prefabricated dwelling - the Future Pad - in a major retail centre, inhabited by a model resident, for a period of three weeks. The display resident - and the Future Pad - will use, display, interact and live with products and services from various suppliers. eventual will create, manage, and market this advertising opportunity to increase sales for participating companies and their products. The project will be rolled out to various cities over time. The first location will be Montreal in Spring 2003. Example products are: ·  men's wear ·  men's accessories, jewelery, watches ·  women's wear ·  women's accessories, jewelry, watches ·  shoes ·  furniture ·  dishware/glassware/utensils ·  entertainment equipment (TV, stereo, DVD/CD player, etc.) ·  entertainment services (satellite/cable TV, etc.) ·  entertainment products (music, movies, etc.) ·  communications equipment (cellular phones, computer, etc.) ·  communications services (internet, cellular phone connections, etc.) ·  communications products (web sites, etc.) ·  publications (books, magazines, newspapers) ·  bedding ·  bath products ·  beauty and personal care products ·  seasonal (winter wear or seasonal decor) ·  foods ·  storage ·  travel ·  destinations (resorts, clubs, fitness, etc.) ·  tickets (cinema, concerts, events) ·  a trucking company (to move the Pad) ·  resort or real estate developer (to provide a building lot) ·  interior design and architecture ·  insurance ·  mortgage company ·  builder ·  windows and doors ·  lighting ·  plumbing ·  electrical ·  furniture ·  flooring ·  roofing ·  insulation ·  appliances ·  cabinets ·  wall coverings Future Pad facts Future Pad is a fully-functioning dwelling in an ultra-compact form, with all the amenities of a real home. It can be placed on a residential building lot, or stacked to create multi-pad communities (like condos). It measures approx. 3 by 6 metres. What we offer Product promotion Besides using and displaying all participating products - and promoting the overall project - eventual will create and deliver specific product promotions for each participating supplier. Lead advertiser The display will be named after the lead advertiser, held on its premises, and include many of its products and services. Location The Future Pad will be on display for three weeks in a major retail setting. The Pad is so designed as to let the passersby view the entire inside and outside of the home at a glance. Inhabitation The Future Pad will be inhabited by a resident 24 hours/day for the entire period of the promotion. Various other actors/models may visit the resident from time to time, to allow us to display various other products. PR We will set up media interviews with the store managers, directors of companies that participate, and the Pad resident, as well as the creators of the project. In-store promotion We will create in-store signage directing people to the Pad, giving them information about it. Contests and promotions We will organize overall contests and promotions to promote the project. For example, people who buy products featured in the Pad can enter to win a weekend at the pad in it's resort setting, or the amount of their purchase. Shoppers who go to a supplier's department can enter to win an item or gift certificate. Monitoring The Future Pad, its inhabitant, and its web site will be broadcast throughout the store and in the window on computer monitors, so that shoppers can see the Pad, the inhabitant, and the latest offers and promotions associated with the Future Pad at all times. Exterior interaction The resident of the Future Pad will interact with passersby through an internet connection, a monitor displaying the promotion's web site of latest offers, and a two-way video telephone system. Product Display We plan to create a product display space for some of the innovative products used in the Future Shack and not normally sold in stores. In some cases, these products will be available for immediate purchase. Literature and project publication All products, suppliers, and promotions will be included in a project publication available to shoppers, and their literature may be made available in a special area. News releases We will create four general news releases leading up to the start of the project, one per week during the inhabitation, and one at the end with statistics on the number of people who viewed it, interactions, consumer interest, and sales results. Advertising We will place two advertisements in English and two in French during the project. Report Each participating company will receive a wrap-up report that will include an overall section, and how their product did, as well as a copy of our videotape, our releases, and a news clipping file. Participate To discuss ideas for your company, dates, location, and rates, please contact eventual at 514.696.0157